PHOTO COURTESY OF MOYNAT
Since 1849, Moynat balances heritage with reinvention, especially after its 2011 relaunch under LVMH. Today, its Rue Saint-Honoré flagship anchors the brand’s Parisian presence. At the heart of it all sits the M collection, built around Henri Rapin’s archival motif. This month, it introduces the Shopper Bag, a charming new addition to its leather universe.
PHOTO COURTESY OF MOYNAT
The collection already includes bags in every shape and form, notably totes, bucket bags, camera crossbodies and duffles. Still, Moynat continues to innovate. This soon-to-be classic arrives in the full spectrum of the signature M canvas. Bright hues like blue, green, orange, red and yellow pop, while brown, navy, burgundy, khaki and grey stay understated.
Functionally, think of it as a compact carryall with hybrid appeal. Altogether, it blends the ease of bucket bags, the structure of miniature totes and the practicality of a crossbody. Two leather handles offer a classic grip, while a detachable sling adds versatility. As a result, the Shopper Bag adapts easily to different styling moods.
Inside, a natural cotton-linen lining keeps things lightweight yet structured. Even when filled to the brim, the bag holds its shape with quiet confidence. This balance between softness and form reflects Moynat’s craftsmanship values. Practicality never overshadows polish.
In Singapore, the Shopper Bag retails at Moynat’s Marina Bay Sands and Takashimaya Shopping Centre boutiques for SGD2400. Carry the Shopper Bag on its own, or personalise it with one of the house’s playful charms. However you style it, Moynat ensures it feels both timeless and refreshingly new.
