PHOTO COURTESY OF LOEWE
Loewe has unveiled a new Casa Loewe store at 396 Rue Saint-Honoré, marking its second outpost in Paris. Shaped by curiosity and the spirit of discovery, the space offers a singular experience. Here, the Spanish house brings its world of craft, art and fashion to one of the city’s most storied luxury streets.
Spanning 405 sqm across two floors, the store is far more than just a boutique. Instead, it unfolds as an immersive environment showcasing the debut collection by creative directors Jack McCollough and Lazaro Hernandez. Artworks, furniture and design objects complement curated womens and mens collections, thus forming a richly layered universe.
PHOTO COURTESY OF LOEWE
Stepping in, large windows draw natural light deep into the space. As a result, the interior of Casa Loewe at 396 Rue Saint-Honoré feels bright and inviting. At the centre, a sculptural staircase that pairs with a transparent glass lift anchors the store. This architectural moment opens the space between both floors, allowing light to travel freely throughout the interior.
Rather than decorative flourishes, surfaces reflect Loewe’s belief in craft as a living practice. Concrete marmorino lends a calm, grounding presence, while custom ceramic walls in silver, aubergine and green introduce depth and colour. Concrete, hand-glazed ceramics, brass and marble create a tactile backdrop. Altogether, these materials define surroundings that encourage visitors to slow down and look closer.
Art is also seamlessly woven into the environment, with works drawn entirely from the Loewe art collection. Contemporary pieces by Mary Stephenson, Jordan Belson and Ian Felice appear alongside 17th-century Dutch and Anglo-Flemish portraiture. Meanwhile, etchings by Paul Thek add more intimate, contemplative moments along the way.
The design dialogue continues through furniture that introduces warmth and colour, including pieces by Gerrit Thomas Rietveld and George Nakashima. Loewe’s in-house creations and custom rugs based on designs by British textile artist John Allen further enrich the setting. Thoughtful, playful and deeply rooted in craft, Casa Loewe at 396 Rue Saint-Honoré invites you to pop in the next time you are in Paris.
