PHOTO COURTESY OF CARTIER
As the digital age continues to reshape shopping trends, Cartier curates an online-only jewellery collection. The spotlight falls on two beloved, accessible lines at Cartier Singapore’s online store: the Cartier d’Amour and the Trinity Bracelet. With prices from SGD1270 to SGD2230, these delicate web exclusives also serve as an inviting introduction for first-time buyers.
PHOTO COURTESY OF CARTIER
Firstly, the Cartier d’Amour range of bracelets and necklaces focus on a single, brilliant-cut diamond. By pairing a smaller 0.04-carat stone with a delicate chain, Cartier presents a more approachable starting point. They’re also ideal for milestones like graduations, 21st birthdays or first anniversaries. To complete the look, consider the stud earrings, an elegant pair with two diamonds totalling 0.08 carats.
Meanwhile, the Trinity Bracelet brings youthful energy to a storied icon. It loops an intertwining trio of 18K white, rose and yellow gold rings on an adjustable cord bracelet. You can also refresh the cord if it wears out or if you want a new colour, though this requires a visit to a boutique. The service ensures every buyer still experiences Cartier’s renowned in-person after-sales care.
These Cartier online exclusives speak to digitally native consumers who value convenience and ease. The immediacy of online shopping also satisfies the modern desire for impulse shopping and instant gratification. Furthermore, each order arrives beautifully wrapped, complete with a personalised greetings card as a thoughtful finishing touch.
