PHOTO COURTESY OF MAISON MARGIELA
Traditionally a house of quiet rebellion, Maison Margiela champions a fiercely anonymous, conceptual approach to fashion. But under the new direction of Glenn Martens, that quiet rebellion is growing a little louder. Indeed, its latest campaign signals a clarion call to redefine the maison’s codes for a new generation.
It stars Miley Cyrus, who carries the new medium 5AC bag that’s aptly named ‘Loved to Death’. This special edition features a crackled coating designed to flake away over time, hand-applied using a retrograding technique that celebrates, rather than hides, the passage of time. No two bags will ever look the same, as each develops its own history, every crack a marker of memory.
Traditionally defined by its boxy shape, the 5AC is now reimagined without lining. This thus creates a softer silhouette that gracefully slouches when empty. Simultaneously rooted in Maison Margiela heritage, it still retains signature elements. These include the four stitches on the back, iconic numerical label, as well as the charming leather clochette.
The ‘Loved To Death’ 5AC bags are currently available in white crackled leather at Maison Margiela’s online store, which ships directly to Singapore. The mini size (SGD4125) measures 26 cm by 18 cm, while the medium (SGD4690) comes in at 35 cm by 24 cm.
