PHOTO COURTESY OF BOUCHERON
For two decades, Boucheron’s Quatre has stood as a testament to the power of juxtaposition. Now celebrating its 20th anniversary, there is a radical evolution at hand. The introduction of the Quatre Classique Tube reinforces its architectural dimension, while reimagining familiar forms as wearable jewellery pieces.
Back in 2004, Boucheron initially united four distinct patterns to create a singular ring that defied convention. Namely the textural Grosgrain ‘ribbon’, the architectural Double Godron, the Parisian cobblestone-inspired Clou de Paris and the timeless row of Diamonds, of course. The Quartre instantly become an icon of graphic urbanity and symbolic strength.
PHOTO COURTESY OF BOUCHERON
20 years later, a new stroke of creative genius materialises in the Quatre Classique Tube. The seemingly minimalist addition of a polished gold tube frames the Quatre Classique motif, while highlighting its textures and forms. Beyond its striking visual appeal and technical mastery, the update carries the rich symbolism embedded in the original collection into new jewellery pieces.
PHOTO COURTESY OF BOUCHERON
Standouts include the torque necklace with an oversized tubular design and the unique angular bracelet, each featuring a concealed clasp within the central motif. Another enigmatic creation is the two-finger ring, with dual polished gold tubes and a central motif that slides effortlessly between your digits. Flexible necklaces, bracelets, rings and earrings round up the collection.
To mark the launch, Boucheron unveils a new campaign fronted by brand ambassadors Alexa Chung, Mila Al Zahrani, Han So-Hee and Xiao Zhan. The stars exhibit different styling possibilities of the new Quatre Classique Tube jewellery pieces, showcasing their versatility and graphic appeal.
