PHOTO COURTESY OF GOYARD
At Goyard, the art of personalisation is a defiant assertion of one’s individuality in a sea of uniformity. This service lets you make the signature Goyardine canvas your own. Using the age-old marquage technique, skilled artisans apply your choice of initials and motifs in a selection of vibrant hues.
In an age of digital reproduction, this dedication to artistry that Goyard continues to offer at boutiques worldwide is one to treasure. Painstakingly applying natural colour pigments by hand, artisans imbue selected Goyard bags and leather goods with unique markings. There are roughly six personalisation styles that vary depending on the scale of the Goyardine canvas.
PHOTO COURTESY OF GOYARD
For example, the most familiar style is Stripes & Initials. This lets you pick from A to Z, as well as symbols like a star, heart, and certain typographical symbols. You can also decide between serif and sans serif fonts and add shadows in a contrasting hue. Thereafter, you can add up to three stripes and even adjust widths and spacing for your desired look.
If stripes aren’t your thing, consider Millésimes instead. These ‘ribbons’ come in variations such as Bannière, Cœur Ruban and Onde. Elsewhere, cheeky illustrated styles like Hulot and Hulot Junior, that depict Goyard’s French bulldog muse, guarantee to make you smile.
Rounding up the options are Cœur Goyard and Insecte. As its name suggests, the Cœur Goyard embraces the brand name within a heart shape, a stamp of affection on your favourite bag. A newer style, Insecte interprets various Goyard logos and motifs in the shape of a dragonfly, butterfly or ladybird.
A diverse choice of colours, from classics to vibrant pink and purple or rich hazelnut and ivory, takes Goyard’s art of personalisation to the next level. For a touch of shimmer, metallic options such as bronze, copper, gold and silver lead the way. In Singapore, basic personalisation starts from SGD240, while larger motifs in metallic colours top out at SGD2260.
