PHOTO COURTESY OF DIOR
Dior’s Le Baume turns one and in celebration, the maison gives the multipurpose cream a fun new look. Spotted in the hands of Blackpink member and Dior ambassador Jisoo, the on-the-go beauty accessory now looks cuter than ever dressed in a limited-edition pink houndstooth couture pattern.
Suitable for him and her, it works to moisturise, repair and protect your hands, lips, body and even your face. The universal formula features natural-origin, plant-based active ingredients. These include soothing centella asiatica extract and a hydrating cocktail of hyaluronic acid and glycerin.
PHOTO COURTESY OF DIOR
Despite the white-coloured balm’s lightweight cream texture, Le Baume packs a nourishing punch. Supporting the active ingredients is a blend of shea butter, squalene, jojoba oil and essential fatty acids. In other words, expect hydration for up to 72 hours.
Innovative formula aside, its eco-designed compact pod housing is worth noting as well. Not only does fully recyclable single material packaging make up the pebble-shaped container. Measuring 8.5 cm by 2 cm, the ergonomic travel-friendly accessory also conveniently fits in any bag. And of course, it now comes in a fashionable pink houndstooth check pattern complete with the Christian Dior logo in black across the middle.
Priced at SGD90 for 50 ML, the limited-edition Le Baume in pink houndstooth pre-launches exclusively on 20 April at 10 AM online via Dior Beauty’s e-boutique. Afterwards, it will be available at all Dior Beauty boutiques and counters from 29 April.
