PHOTO COURTESY OF LOEWE
Jack McCollough and Lazaro Hernandez kick off their tenure at Loewe with the spring-summer 2026 campaign. Bold and optimistic, it signals a snazzy new chapter for the storied fashion house. They reunite with photographer Talia Chetrit, whose teaser shots before the October show already hinted at this new creative direction.
PHOTO COURTESY OF LOEWE
This season, it is the slouchy Amazona 180 that commands instant attention. Especially as the top-handle bag receives a special reimagining to celebrate Loewe’s 180th anniversary. Likewise, glossy aqua shoes paired with contrasting socks share the limelight. Both are also the season’s must-haves, of course.
Rather than cast traditional runway models, Loewe spotlights rising talents from theatre and cinema. As a result, each frame carries an organic spontaneity. The eclectic lineup includes Beau Gadsdon, Isla Johnston, Talia Ryder, True Whitaker and Loewe’s brand ambassador Chen Duling. Together, they bring personality and nuance to the campaign.
PHOTO COURTESY OF LOEWE
Ultimately, McCollough and Hernandez reaffirm one clear message. “We’re building a visual language that feels personal: confident, playful, sun-drenched, optimistic. It articulates an energy we recognise as intrinsic to LOEWE — joy, sensuality, and a modernity that feels instinctive rather than imposed.”
For those eager to embrace this vision, Loewe’s spring-summer 2026 collection lands in stores and online on 26 February 2026. Mark your calendar.
