PHOTO COURTESY OF PRADA
After several months of renovation, Prada officially unveils its latest masterpiece at ION Orchard. This two-level haven showcases the best of the Italian fashion house, while offering a unique experience beyond shopping. Cleverly reflecting Prada’s style, a curved glass façade adorned with the signature triangle motif is a captivating invitation to enter.
Step inside and onto a black-and-white chequered marble floor, a nod to the brand’s very first store at Galleria Vittorio Emanuele II in Milan. Prada’s emblematic pastel green hue further translates into a three-dimensional floral motif, infusing the space with an all-round elegance. By the way, Level 1 is now dedicated to men’s fashion, showcasing ready-to-wear, bags, SLGs, accessories and shoes.
PHOTO COURTESY OF PRADA
A sculptural spiral staircase takes you to Level 2, where the enchanting realm of Prada womenswear awaits. Amidst the curated display is also where you’ll find the exquisite Prada Eternal Gold fine jewellery collection. An exclusive client room also showcases an array of evening gowns, as seen on red carpets and award ceremonies.
PHOTO COURTESY OF PRADA
And that’s not all. A dedicated made-to-measure section further elevates the upper floor, offering a bespoke customisation service for fabrics, collar adjustments and more. There’s also a display of exotic leather goods, such as belts, shoes and even cabin-sized luggage for discerning clients looking to add pieces in materials like crocodile to their collection.
The Level 2 space at Prada’s refreshed ION Orchard boutique seamlessly integrates Prada Caffè, a first in Southeast Asia. Do note that walk-ins are currently unavailable, so enquire about specific dates and time slots with your Prada Client Advisor.
