A New Vision For Gucci’s Horsebit With NewJeans' Hanni

Following the footsteps of Xiao Zhan’s successful campaign, Gucci spotlights another global brand ambassador, Hanni, in its latest visual feast. Captured against the energetic backdrop of Seoul, the campaign led by creative director Sabato De Sarno showcases the NewJeans member effortlessly rocking signature Gucci Horsebit pieces.

PHOTO COURTESY OF GUCCI

This campaign is a tribute to the iconic emblem, a symbol deeply embedded in Gucci’s DNA since the 1950s. Inspired by a horse’s bridle, the double ring and bar are a defining design element for the brand. One that adorns everything from bags and shoes to ready-to-wear collections.

PHOTO COURTESY OF GUCCI

In a groundbreaking move, Hanni becomes one of the first women to wear the Horsebit 1953 loafer in a Gucci campaign. This iconic style, introduced in 1953 as the brand’s first-ever shoe, ushered in a new era of sporty-cool elegance. Ever since, the enduring loafer continues to inspire new interpretations that ensure its relevance for modern tastes.

The campaign also unveils three new Horsebit 1955 bags crafted in different materials. As the face of the Horsebit 1955 bag, Hanni brings her youthful charm and effortless style to these timeless pieces, showcasing their versatility as she navigates the bustling streets of Seoul. Do note that selected pieces in Gucci Rosso Ancora are exclusive to South Korea.

Hanni, known for her charisma and playful personality, embodies the perfect blend of classic and contemporary spirit that defines Gucci. This campaign further solidifies her partnership with the brand, bringing together a new vision for Gucci’s emblematic Horsebit.

For more information, do visit GUCCI.com

PHOTOS COURTESY OF GUCCI