Good news! Louis Vuitton’s ION Orchard store reopens following extensive renovations. There’s lots to take in at the expansive two-storey boutique, from stunning art works and new drops to the inaugural Louis Vuitton VIA experience in Singapore.
Before you rush down to check it out, here’s some background to enhance your experience and appreciation of the space.
PHOTO COURTESY OF LOUIS VUITTON
First impressions indeed count and the store’s distinctive façade greets you with a glimpse of the sensorial delights to come. Formed by a swathe of undulating glass, the exterior wall lets natural light illuminate every corner of the store. Preceding this inviting atmosphere, the prominent Damier pattern adorns the entrance floor.
PHOTO COURTESY OF LOUIS VUITTON
The interior harmoniously fuses Asian cultural influences with the French maison’s signature aesthetic. This sleek update sees locally sourced elements, light woods and hues that reflect Singapore’s lush surroundings. These pair with precious finishes ranging from intricately tufted woollen carpets to gleaming brass accents.
Only fools rush in, so take a moment to absorb the sweeping view of the first floor that’s entirely dedicated to the men. The striking Marcel Wanders Diamond Screen from the Louis Vuitton’s Objets Nomades collection anchors the space. Complementing it are sculptures and bespoke artworks that embody the maison’s spirit of travel and connection with the arts.
PHOTO COURTESY OF LOUIS VUITTON
As you ascend to the women’s universe on level two, take in a transcendent visual experience fusing heritage and innovation. Collaborating with local artisans, Japanese artist Tomohisa Hiraishi employed an ancient Japanese plastering technique called Sakan to create this stunning art wall. Also look out for other specially commissioned artworks by the likes of Rune Elmegaard, Felipe Senatore and Wan Liya.
To elevate the retail experience, no detail is overlooked, even down to carefully curated furniture. In one moment, you may be browsing items displayed on a sophisticated high table by designer Christophe Delcourt. In another, you might perch on statement molecule chairs by Chinese designer Vivian Joysliving while considering your next purchase.
Shoppers can also embark on a new voyage of immersive creations with Louis Vuitton via Web3. In conjunction with the launch of the Louis Vuitton VIA experience in Singapore, limited digital collectibles will be on display. The likes of the Treasure Trunk, Speedy 40 VIA Pharrell Williams and Tile Trunk by Nicolas Ghesquière, for example, invite one to wonder and wander.
Besides shopping ready-to-wear, shoes, accessories, leather goods, luggage and fragrances, look forward to watches and jewellery too. The newly renovated Louis Vuitton store at 01-23 ION Orchard is open daily from 10 AM to 10 PM. For enquiries, do call 6788-3888.
