Make It Your Own With Longchamp’s My Pliage Pop-Up At Raffles City Shopping Centre
PHOTO COURTESY OF LONGCHAMP
Longchamp transforms its Raffles City Shopping Centre space into a made-to-order pop-up. Shoppers can now design their own My Pliage bag in person, turning the brand’s existing online service into a hands-on, in-store experience. Singapore is one of just five Asia-Pacific destinations hosting the pop-up, joining Australia, Hong Kong, South Korea and Taiwan.
PHOTO COURTESY OF LONGCHAMP
Visitors work through a guided session at one of four interactive digital kiosks. Longchamp advisors help with each step, from selecting a silhouette to finalising the design. Once everything is set, the brand handcrafts the bag accordingly at its atelier in France, using 100 percent recycled polyester and printing with sustainable sublimation techniques. It then arrives in Singapore in roughly six to eight weeks.
PHOTO COURTESY OF LONGCHAMP
The possibilities at the My Pliage pop-up are almost endless. Firstly, you choose from seven styles in up to 16 colours. Then you pick from patterns such as stripes, hearts or even a new leopard print. You also select the leather handle and trim colours before settling on a hardware finish in black, gold or nickel. One of the most personal touches is adding up to three initials on the exterior, with the option to separate them with full stops.
If you have gifting in mind, consider adding a message on the inner pocket. This turns the everyday accessory into a true keepsake. Prices start at SGD280 for the coin purse, rising to SGD375 for the laptop case and SGD475 for the single top-handle pouch. The latter also now comes with a removable sling for easy conversion into a crossbody.
The XS and S handbags retail at SGD545 and SGD600 respectively, while the L tote bag and L travel bag go for SGD545 and SGD735. The Longchamp pop-up runs from 21 October to 18 November 2026, so head down for your own My Pliage before the festive season.
