PHOTO COURTESY OF GRAFF
Graff, the virtuoso of diamonds, composes a new campaign with the luminous Sana (of Korean girl group TWICE) as its muse. In this captivating collaboration, the K-pop sensation bathes in the golden glow of yellow and white diamond high jewellery. A multifaceted star with an undeniable allure, Sana embodies the very essence of Graff with contemporary elegance.
Renowned for its mastery of yellow diamonds, Graff elevates brilliance to an art form. The jewels adorning Sana are not mere adornments, but dazzling exemplifications of the house’s unwavering dedication to innovation and craftsmanship. Each piece, a symphony of light and form, is a testament to Graff’s artistry.
Throughout 2024, Sana will continue to illuminate the global stage while showcasing Graff’s most iconic designs. From the Laurence Graff Signature that pays homage to the diamond cutter’s art to the enchanting Butterfly collection, Sana matches them with her radiant spirit. More than just a partnership, it’s a celebration of two luminaries, each shining brighter together.
Prepare to be mesmerised as Sana redefines jewellery trends, stacking and styling jewellery with effortless confidence. Graff’s exquisite creations find their perfect muse in Sana, as she transforms diamonds into wearable art, inspiring a new era of luxury and sophistication.
