Louis Vuitton’s Muse Gets A 'Fashionista' Makeover

In 2017, Louis Vuitton’s playful spirit found a delightful embodiment in Vivienne, a mascot who quickly captured the hearts of fashion enthusiasts worldwide. This July, her legacy takes a step further with the unveiling of the Vivienne Fashionista capsule collection. The line-up rightly elevates Vivienne beyond mascot status and into the realm of a true fashion use.

Eight maxi Vivienne figures, brimming with their own unique personalities and styles, take the spotlight. Ranging from the chic LV Denim to glamorous LV Golden or edgy LV Rock, each dons miniature clothing and jewellery to match its name. Besides showcasing different colour combinations and motifs, they carry coveted pieces, perhaps a Twist bag or a Boîte Chapeau.

More than just adorable collectibles, the Vivienne Fashionista doubles up as delightful charms to accentuate your favourite Louis Vuitton handbag. Crafted with the same attention to detail as any Louis Vuitton product, the Vivienne Fashionista is indeed a miniature marvel of detailing. You can purchase them individually at SGD1870 each.

PHOTO COURTESY OF LOUIS VUITTON

Or go all out with the Vivienne Fashionista Coffret designed for the ultimate collector. Think of it as a limited-edition treasure trove, with the iconic monogram canvas adorning the unique wooden case. Finished with gleaming gold-tone hardware, it is the perfect way to showcase your collection of eight Vivienne Fashionista bag charms.

For more information, do visit LOUISVUITTON.com

PHOTOS COURTESY OF LOUIS VUITTON