Blackpink’s Rosé Is Puma’s New Global Brand Ambassador

Blackpink’s Rosé is already a multi-hyphenate. The latest line to read on her impressive resume? Puma’s global brand ambassador. The K-pop superstar is not only bringing her unique perspective and creative insight to the sportswear brand’s campaigns and storytelling.

In addition, her new role is dedicated to amplifying Puma’s iconic silhouettes and its Rewrite The Classics programme. This celebrates timeless franchises, like the Palermo and Speedcat, thus bringing them into a new generation.

The partnership kicked off with an announcement campaign showing Rosé breezing through an airport custom control setting. The singer then arrives in true Puma style, wearing a track jacket and its classic low-top Palermo sneakers in black.

It remains to be seen what’s in store. But if Puma’s collaborations with its other Sportstyle ambassadors like Rihanna and A$AP Rocky are anything to go by, there might just be a Puma x Rosé collection to look forward to in the near future.

For more information, do visit PUMA.com

PHOTO COURTESY OF PUMA