New Year, New Reformulated Rouge Dior



Lipstick lovers have reason to face the new year with a smile as Dior starts 2024 with an overhaul of its Rouge Dior line. The iconic lipstick was the maison’s first-ever makeup product that debuted in 1953. Now it returns with an upgraded formula, a contemporary new range of shades and a redesigned case.

Starting with the exterior, you’ll notice a slimmer and more elegant case in midnight blue. Embellishments include the maison’s couture details, such as the timeless Cannage motif and silver CD ring. A new twist mechanism also adds new sensory appeal to the refillable piece.

The lip-caring bullet within also undergoes a reformulation for improved feel and performance. It’s now infused with twice the amount of floral ingredients, such as revitalising red peony. Expect even more hydration and longer-lasting colour for more comfortable all-day wear and supple lips even after makeup removal.

Ready to dress your smile for every occasion are 35 highly pigmented shades in two finishes, Velvet (matte) and Satin (luminous). Look forward to an extended range of nude colours available alongside reds, bricks, corals and pinks for every mood.

Must-tries include the signature crimson in 999, the universally flattering 100 Nude Look and the 720 Icone rosewood that pays tribute to Christian Dior’s favourite colour. Looking for a new shade? Then don’t miss the flamboyant orangey-red 777 Fahrenheit that’s sure to turn up the heat.

Priced at SGD66 each, the new Rouge Dior is now available at all Dior Beauty boutiques/counters, and via the e-store.

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