PHOTO COURTESY OF DIOR
Each season, Dior Men places a specific pair of sneakers under the spotlight. For Fall 2023, it’s finally time for the new B33 Sneakers to shine. The low-top format pairs all-over warped Cannage and #DiorOblique detailing with contrasting wide laces for a playful touch. The embossed Dior 30 Avenue Montaigne signature on the back will please logo lovers as well.
Now, stylish good looks isn’t all there is to the B33. You can also be sure that comfort is key, thanks to the padded tongue and inner leather lining that provide an enjoyable experience for daily wear. Dior has even incorporated innovative technology in its debut launch of four distinct pairs.O
PHOTO COURTESY OF DIOR
Firstly, the one in turquoise #DiorOblique mohair and brown suede is an exclusive design limited to just 470 pieces worldwide. Priced at SGD2000, you can only purchase this at Dior’s online store, as each pair has its own matching ‘digital twin’ linked to the Ethereum blockchain.
This, together with three classics (retailing slightly lower at SGD1450) in Brown/Cream, Grey/White and Navy Blue, features an NFC chip under the sole. Scan this for information on Dior’s Digital Certificate of Authenticity. With it, you can also access details on the sneaker’s manufacturing process and gain more insight on its make.
Breaking all-new grounds, Dior also plans to extend this service to future sneaker launches. And it all starts with the B33 Sneakers that will be launched on 6 July 2023 worldwide.