PHOTO COURTESY OF CHANEL
Hot on the heels of the January announcement, Jennie now officially joins Dua Lipa as the latest face of the #CHANEL25 handbag campaign. The preeminent figure within the global pop music sphere has been a distinguished Chanel ambassador since 2017. Taking their rapport a step further, Jennie lends her signature style and vibrant dynamism to the maison’s latest classic-in-the-making.
PHOTO COURTESY OF CHANEL
“The Chanel 25 handbag symbolises freedom of movement. It adapts to my various situations and lifestyles, offering flexibility and comfort while allowing me to express my unique style in a different way,” affirms Jennie. “It’s the perfect bag to carry comfortably and effortlessly on a daily basis, anytime and anywhere. It’s so practical and essential for travelling abroad and for work.”
In a cinematic tableau directed by Gordon von Steiner, Jennie navigates the effervescent pathways of Manhattan and a photo studio. David Sims also captures a series of stills that showcase the Korean star toting the Chanel 25 in various ways.
Characterised by its relaxed silhouette and ethereal lightness, the Chanel 25 harmoniously marries style with functionality. Embellished with Chanel’s signature quilting, a leather-interwoven chain and an array of pockets, it succinctly captures the house’s emblematic codes.
Whether in supple leather or resilient denim, the Chanel 25 is the bag to add to your radar for spring-summer 2025 and beyond. Besides, with Jennie and Dua Lipa as inspiration, how can you go wrong?
