PHOTO COURTESY OF BALENCIAGA
Forget front-row seats. Balenciaga just upped the fashion game by partnering with Apple to create a groundbreaking app for the Apple Vision Pro. The latest gadget that blurs the lines between reality and digital dreams propels fashion into the future, offering a surreal experience powered by the revolutionary visionOS.
Just imagine reliving the luxury fashion brand’s electrifying spring-summer 2025 show in Shanghai. Except this time, not through a screen but from the virtual heart of the runway itself. Exclusive drone footage and 3D visuals transport you centrestage, surrounding you with the magic of Balenciaga.
Since Demna’s arrival in 2015, Balenciaga has consistently championed innovation, pushing the boundaries at the intersection of fashion and technology. The Apple Vision Pro, with its unparalleled immersive capabilities, provides the perfect platform for the brand’s audacious vision.
PHOTO COURTESY OF BALENCIAGA
Through the dedicated app, you can also explore a virtual fashion wonderland. An interactive lookbook brings each garment to life in a digital space, while perfectly mimicking the intricate details and craftsmanship of physical pieces. The app is now available in Singapore, China, Hong Kong SAR and Japan, before a global release in Australia, Canada, France, Germany and the United Kingdom.
Developed in partnership with Atomic Digital Design, the app’s user-friendly interface seamlessly integrates into the Apple Vision Pro ecosystem. Consider this the first step in Balenciaga’s promise to deliver content updates and features, while redefining how we experience fashion in the digital age.
