#KENZOxHM: 10 Things You Need To Know About This Collab

IMAGES: H&M

Left to right: Bethann Hardison, Jean-Paul Goode, Iman, Chloe Sevigny, Humberto Leon & Carol Lim

With barely less than half a month before the #KENZOxHM collaboration launches worldwide (yes, that’s 3 November 2016 if you’re still not in the know), here are 10 things you need to know about this very unique collection that made its exclusive pre-release debut live in New York City last night!

#1 – Taking almost 2 years to complete from the day Kenzo & H&M joined hands to create this one-off limited edition collection, which Creative Directors Carol Lim and Humberto Leon describe as ‘a true conversation’, of both their recent works for Kenzo, as well as being inspired by the archives of Kenzo Takada. The end result? Iconic pieces like Takada’s ribbon dress that was updated for this collab, as well as pieces and prints from the duo’s own collections.

#2 – Other pieces in the collection that were inspired by what Carol and Humberto discovered in the archives included the intense florals, fuzzy faux fur coats, the medallion print which you’ll find on sweaters and a scarf, as well as multiple items featuring mash-ups of prints from both Takada’s and the duo’s collections.

#3 – Consisting of 110 looks for both men and women, Kenzo pushed the boundaries with H&M on this collection, resulting in amazingly-detailed RTW made with fabrics you normally wouldn’t associate with these collaborations. Fabrics like Mulberry silk, organic cotton, wool and even leathers ranging from goat to calf and even lambskin. Almost 10 pieces in the collection are also reversible (which adds even more cost), but it allows the customer to have more versatility when it comes to how they want to wear it.

#4 – Their motivation behind the collaboration? In Carol Lim’s own words, ‘We love the idea of storytelling and also speaking to a broader audience.’ She adds, ‘We had a really great idea that we thought this could be a perfect opportunity to not only speak to people that know Kenzo, but to a whole new audience that I think would come to discover the brand.’

#5 – Having gone through the collection for myself, there’s no denying the quality that comes with each piece, something which Carol and Humberto worked tirelessly with H&M to achieve. From heritage pieces like the reinterpreted ribbon dress that in the words of H&M’s Ann-Sofie Johansson that ‘was a challenge’ to tees and sweaters, the collection also promises to have something for everyone and then some.

VIDEO: H&M

#6 – The exclusive pre-launch party, held at Pier 39 in New York City last night, featured something more special than just your regular runway show. More performance art than anything else, it was conceptualised by Jean-Paul Goude (see Youtube video above), the same visionary talent that also shot the #KENZOxHM ad campaign.

#7 – The designers’ favourite pieces from this collaboration collection? For Carol, it’s the intricately-detailed short ribbon dresses. For Humberto, the reversible bomber jackets, one of which has a leopard print on one side, and another that’s black on one side and the netting print on the other. For H&M’s Ann-Sofie, it’s the silk pyjama set that comes printed with tiny medallions.

#8The #KENZOxHM collection will launch on 3 November 2016 in 250 store locations worldwide as well as online in selected countries. In Singapore, it will only be available at H&M Orchard Building and ION Orchard, in Malaysia only at H&M Lot 10 and Avenue K.

#9 – In Singapore, prices will start from just SGD17.90 for the long tabi socks all the way to SGD699 for the iconic long ribbon dress. Tees range from from SGD59.90 to SGD89.90, with sweaters averaging around SGD100 a piece. The leather shoppers are SGD199 and SGD349 respectively for the Small and Large sizes and the caps (they come in 3 sizes) priced at SGD79.90 a pop. Affordable? Most definitely.

#10 – Last, but by no means least, here’s an exclusive Bagaholicboy giveaway for 5 of you in Singapore. Win the opportunity to shop with me on 31 October 2016 (Monday) before everyone else at the exclusive #KENZOxHM shopping event that will be held at a secret location along Orchard Road which I can’t yet disclose. To take part, simply leave a comment in this blog post and tell me why you deserve to be one of the 5 winners. I’ll pick 5 of you by Sunday and do remember to leave your email and IG handle in the comments so that I’ll be able to contact you all. Good luck.

Images & Video: H&M

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Comments

  • Tan Xian han says:

    Because I deserve it.

    IG @saltyhan

  • Mervyn says:

    Take me! I love your blog and H&M so much! What I would give to be able to shop with you!

    IG: @mondjd

  • Jewel says:

    I am terribly excited about this collaboration! I mad love Kenzo and H&M!! Two favourite brands plus I-cant-believe-its-possible-to-meet-Bagaholicboy-finally! It’s a double crazy dream come true should I have the honour to be picked. Please help make my dreams come true. Thank you!

    IG: @jewel_star

  • Kah Hock says:

    Hi, I would loves to shop with you for this amazing collection from KENZOxHM; am always looking forward to the new designer collabs with H&M as they are always amazing. Queued up last year for the BALMAINxHM collection, and didn’t quite get what I want, hopefully would love to have a chance to get my hands on some of the tees and accessories from this year. And also its my birthday in November, so if i can get the chance to shop with you and get some pieces it will be a great birthday present for me. Love your blog too! Thank you!

    IG: @kkahhock

  • Emmanuel says:

    Can just pick me?

    IG: @emma.n.u.e.l

  • Suhina says:

    For starters, I love Kenzo, love fashion and love to shop. More importantly I am an avid follower of ur blog and I’m lots of fun to shop with. Plus it’s my birthday on the 7 November! All the more reason to shop!

    IG: @luxitgirl

  • Ai Wei says:

    Because these larger-than-life looks were made for me! LOL! No other H&M collaboration has gotten my adrenaline pumping so much. Please take me cos you’ll be having as much fun as I will, snapping up almost every piece in the collection!

    IG: @aiwei

  • Jia ying says:

    Would love to be able to get some of the pieces as they look really lovely. These would be just in time for my November birthday to, not to mention the fun of shopping with you and the other lucky winners.

    PS: No IG account at the moment

  • Efiea Marisa says:

    Dear Mr Bagaholicboy, I would really be honoured to be picked by you hopefully as I just need a few precious hours to shop peacefully without worrying where my young kids are in the store. LOL! Who doesn’t love H&M and Kenzo? I’m sure the collection will be worth the money I spend for the long run.

    IG: @efiea

  • Justin Akioka says:

    Kinda bummed that I don’t live in Singapore but I loved this post nonetheless!

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