IMAGE: COACH

To have existed for 75 years is no easy feat, especially when it comes to sheer number of brands that are available on the market today. To have survived is one thing, to have kept up with the times with constant reinvention and keep customers coming back for more is even harder, which is why with Coach celebrating their 75th anniversary this year, they’ve gone all out with a specially commissioned book to chart the journey thus far.

IMAGE: COACH

From its humble beginnings in a small  Soho workshop that had just 6 artisans in 1941, then owners Miles and Lillian Cahn re-envisioned the brand in the 60s with the introduction of handbags and accessories for women designed by legendary designer Bonnie Cashin. There was monogram-mania then after, followed by the brand becoming known as being too mass before Stuart Vevers took over the American brand’s creative reins and focussed on craftmanship, design and heritage in 2013.

Today Coach is fresh, fun and young, one that celebrates the idea of modern America cool. And this book (actually more a massive hardcover tome), The Story Of New York Cool, charts the journey from 1941 to 2016, with all 75 years represented in the brand’s past and present ad campaigns, editorials, archival photography and design sketches that promises to be a feast for the senses. To be sold in limited quantities and only available at Coach Wisma Atria and Takashimaya Department Store, you can also check out the SGD122 book at #Coach75 exhibition which kicks off this Saturday at open atrium within Ngee Ann City.

Images: Coach