#KENZOxHM: 10 Things You Need To Know About This Collab

IMAGES: H&M

Left to right: Bethann Hardison, Jean-Paul Goode, Iman, Chloe Sevigny, Humberto Leon & Carol Lim

With barely less than half a month before the #KENZOxHM collaboration launches worldwide (yes, that’s 3 November 2016 if you’re still not in the know), here are 10 things you need to know about this very unique collection that made its exclusive pre-release debut live in New York City last night!

#1 – Taking almost 2 years to complete from the day Kenzo & H&M joined hands to create this one-off limited edition collection, which Creative Directors Carol Lim and Humberto Leon describe as ‘a true conversation’, of both their recent works for Kenzo, as well as being inspired by the archives of Kenzo Takada. The end result? Iconic pieces like Takada’s ribbon dress that was updated for this collab, as well as pieces and prints from the duo’s own collections.

#2 – Other pieces in the collection that were inspired by what Carol and Humberto discovered in the archives included the intense florals, fuzzy faux fur coats, the medallion print which you’ll find on sweaters and a scarf, as well as multiple items featuring mash-ups of prints from both Takada’s and the duo’s collections.

#3 – Consisting of 110 looks for both men and women, Kenzo pushed the boundaries with H&M on this collection, resulting in amazingly-detailed RTW made with fabrics you normally wouldn’t associate with these collaborations. Fabrics like Mulberry silk, organic cotton, wool and even leathers ranging from goat to calf and even lambskin. Almost 10 pieces in the collection are also reversible (which adds even more cost), but it allows the customer to have more versatility when it comes to how they want to wear it.

#4 – Their motivation behind the collaboration? In Carol Lim’s own words, ‘We love the idea of storytelling and also speaking to a broader audience.’ She adds, ‘We had a really great idea that we thought this could be a perfect opportunity to not only speak to people that know Kenzo, but to a whole new audience that I think would come to discover the brand.’

#5 – Having gone through the collection for myself, there’s no denying the quality that comes with each piece, something which Carol and Humberto worked tirelessly with H&M to achieve. From heritage pieces like the reinterpreted ribbon dress that in the words of H&M’s Ann-Sofie Johansson that ‘was a challenge’ to tees and sweaters, the collection also promises to have something for everyone and then some.

VIDEO: H&M

#6 – The exclusive pre-launch party, held at Pier 39 in New York City last night, featured something more special than just your regular runway show. More performance art than anything else, it was conceptualised by Jean-Paul Goude (see Youtube video above), the same visionary talent that also shot the #KENZOxHM ad campaign.

#7 – The designers’ favourite pieces from this collaboration collection? For Carol, it’s the intricately-detailed short ribbon dresses. For Humberto, the reversible bomber jackets, one of which has a leopard print on one side, and another that’s black on one side and the netting print on the other. For H&M’s Ann-Sofie, it’s the silk pyjama set that comes printed with tiny medallions.

#8The #KENZOxHM collection will launch on 3 November 2016 in 250 store locations worldwide as well as online in selected countries. In Singapore, it will only be available at H&M Orchard Building and ION Orchard, in Malaysia only at H&M Lot 10 and Avenue K.

#9 – In Singapore, prices will start from just SGD17.90 for the long tabi socks all the way to SGD699 for the iconic long ribbon dress. Tees range from from SGD59.90 to SGD89.90, with sweaters averaging around SGD100 a piece. The leather shoppers are SGD199 and SGD349 respectively for the Small and Large sizes and the caps (they come in 3 sizes) priced at SGD79.90 a pop. Affordable? Most definitely.

#10 – Last, but by no means least, here’s an exclusive Bagaholicboy giveaway for 5 of you in Singapore. Win the opportunity to shop with me on 31 October 2016 (Monday) before everyone else at the exclusive #KENZOxHM shopping event that will be held at a secret location along Orchard Road which I can’t yet disclose. To take part, simply leave a comment in this blog post and tell me why you deserve to be one of the 5 winners. I’ll pick 5 of you by Sunday and do remember to leave your email and IG handle in the comments so that I’ll be able to contact you all. Good luck.

Images & Video: H&M

Share this post

You Should Also Read:

Next and Previous Posts

Comments

  • Aaron Lim says:

    #KENZOxHM collection is definitely worth it! And I would love to go shopping with you Mr Bagaholicboy! I promise to be the best shopping companion possible. Heh.

    IG: @awronglink

  • Jourdain Ng says:

    Kenzo is always on the top of my luxury shopping list but I never got to tick it off proper. I was unbelievably stoked when the collaboration with H&M was announced, the lowered price point perfect for a young Kenzo fan like me. Hope to hear from you on Sunday!

    IG: @jourdainng

  • Angeline Ng says:

    Money not enough to own Kenzo apparel. This collaboration makes it affordable! Would love to grab those awesome mens tee for the hubs too, it has been calling out to me!

  • Kris says:

    Always a big fan of h&m collaborations. Didn’t get to win the opportunity to shop with you last year. Hope I’m lucky this year!

    IG: @sfc_rp

  • Kalvert Yeo says:

    I’ll just be honest here. I don’t think I’ll be able to carry much of the collection, so I’ll probably be attacking the tees and the caps/accessories which I want so much. Choose me ok. Thanks!

    IG: @kalverty

  • Stacey Chua says:

    So awesome and fantastic and amazing and kind of u to do this!!! And it would be an honour to shop the #KENZOxHM collab with you my dear! Plus get a tee or 10 of these limited editions for myself!

  • Mandy says:

    Pick me because the last thing you need is to have awkward conversations with someone while shopping this God-sent collection of the year. We can just share our excitement in understood silence while debating in our hearts which credit card in our wallets will give us most bang for our buck. We waited 11 months for this… and we share a mutual disdain for those Carousell buggers who resells the collection at sky rocket prices while wearing their usual God-knows-what-shirt-is-that that will make Humberto and Carol cringe.

    IG: @lamlam823

  • Cat Quay says:

    Because I so desperately wanna go shopping with Bagaholicboy for Kenzo I am shamelessly putting in a second bid. When I was younger I could just about afford Kenzo but in expensive Singapore and in my semi-retirement status… Yes, us old fogies like a good Kenzo collection too.

    So I am begging you, pleading with you, getting down on my bad knee for you… please, please choose me!!!

    IG: @catquay

  • Theodore says:

    Because fashion.

  • Mei says:

    Definitely will be going down to get stuff on the actual day itself nonetheless, but would be an honour to meet BB! How cool is that, to be able to shop with BB!

Leave a Reply

The Lust List