Much has already been said online regarding Gucci’s new Pre-Fall 2015 ad campaign, the collection designed by former Creative Director Frida Giannini but shot under the direction of the new man in charge after his predecessor’s departure, Alessandro Michele. Lensed by Glen Luchford with stylist Joe McKenna responsible for the look and feel of the campaign, it’s a clear departure as far as Ford’s and Giannini’s sexed up ads are concerned.
Instead, it’s downtown girl meets hipster with models looking well, more human, than glamourised sexpots from Gucci’s days of yore, and I would add more in line with the recent Lady Web digital campaign they did with singer Lykke Li.
And any reaction, good or bad, is better than ambivalence which also means the ad campaign has achieved something, with it being early days yet to see what else Alessandro Michele has up his sleeves. In other words, my curiosity has been piqued. What do you think?