Rightfully returning as the face for Be Dior‘s new ad campaign is Jennifer Lawrence, which like her is both vulnerable yet confident, exuding fragility while packing a functionality no modern woman of today should be without.

But enough about the Be Dior, which has been covered previously on this blog here (and here), and back to the ad campaign at hand. Photographed by Paolo Roversi in a pared-down minimalist space (all to better capture the natural aura of Ms Lawrence so the press release says), it’s also all about that softer-than-soft look that has been big at Dior lately. Feminine, but definitely not a pushover either.

Images: Dior

YOU SHOULD SEE: Dior Diorama
YOU SHOULD SEE: Dior S/S15 Be Dior
YOU SHOULD SEE: Dior Be Dior