PHOTO COURTESY OF CHAUMET
This Valentine’s Day, Chaumet invites you to see romance differently through the iconic Bee de Chaumet collection. Fronted by brand ambassador Cha Eun-Woo, the message feels clear and modern. Instead of red roses and heart-shaped clichés, the jeweller turns to radiant white gold creations that buzz with geometric allure and contemporary elegance.
At its core, the collection finds inspiration in one of nature’s most efficient forms. The honeycomb thus becomes its muse. Each intricate, polished facet captures and radiates light, symbolising an endless bond. It feels purposeful, modern and quietly meaningful.
By choosing Cha Eun-Woo, a figure synonymous with modern masculinity, Chaumet injects fresh energy into the collection. He wears the Bee de Chaumet white gold ring, necklace and bracelets with cool charisma. Indeed, the Korean star is truly deserving of his fan title as a ‘global boyfriend’.
Beyond the essentials, the collection also extends to thoughtful variations. For example, a white gold ring set with Chaumet’s ‘secret diamond’ is perfect if you prefer your romance with subtle mystery. Meanwhile, semi-pavé brilliant-cut diamond rings and bracelets turn up the visual impact. The geometry feels sharper, the buzz stronger.
Altogether, these designs capture the spirit of modern love with confidence and clarity. Bold yet refined, radiant yet original, they speak to a new Valentine’s narrative. With Chaumet at the helm and Bee de Chaumet as its signature, romance feels beautifully redefined.
