Goyard: All You Need To Know About The Iconic Saïgon Bag



In 1998, under the leadership of Jean-Michel Signoles, Goyard reintroduced the legendary Goyardine canvas to the world. Since then, the material features predominantly on the maison’s signature bags, each boasting qualities that appeal to fashion enthusiasts worldwide. Amongst them, the Saïgon stands out with its origin story steeped in romance.

In 1930s Indochina (present-day Vietnam), a French gentleman requested a bespoke design as a surprise for his wife. Recognising its enduring appeal, Goyard reintroduced the Saïgon as a permanent part of its collection. Today, the Saïgon in Goyardine canvas comes in two main styles and all 11 signature colours.

As its name suggests, the classic Saïgon Structure features a rigid trapezoid silhouette. It comes with a riveted beech handle and accompanying rods that pay homage to Goyard’s heritage trunks. The bag opens via a tuck-in leather flap, revealing a spacious interior perfect for everyday essentials.

The Saïgon Souple, on the other hand, offers a softer silhouette with a bulbous body. While it features the same wooden top handle, Goyard omitted the additional front rods to maintain the bag’s supple shape. Whichever style you prefer, you can either carry them by hand or sling them via the accompanying shoulder strap.

Both the Saïgon Structure and Saïgon Souple come in a mini size measuring 20 cm by 15 cm, priced at SGD7880 and SGD5240 respectively. While the Saïgon Structure is also available in the PM size (28 cm by 20 cm), retailing at SGD8680.

For more information, do visit GOYARD.com