PHOTO COURTESY OF LOEWE
Always wanted to take a deep dive into Loewe’s rich history, Spanish heritage and commitment to all things handmade? You’ll soon be able to do so in Shanghai. ‘Crafted World’ is the Spanish fashion house’s first major exhibition, spanning 178 years of creativity and innovation.
Curated by creative director Jonathan Anderson, the interactive experience focuses on the brand’s evolution. From its inception as a leather-making collective in Madrid in 1846 to its ascension as a global luxury fashion leader today. The immersive showcase will unfold over 1600 square metres within Shanghai Exhibition Centre.
Through artifacts, artworks and iconic designs, ‘Crafted World’ transports visitors to the sights and sounds of Spain. Then journey on through time and space to the front row of the Paris runway. Finally, explore materials and artisanal methods inside the visionary imaginations that inspire Loewe’s collections past and present.
In highlighting a commitment to craftsmanship, the exhibition will also feature a community of artisans from around the world. Think Indian ribbon makers, Ecuadorian tapestry artists, South African basket crafters and Chinese bamboo weavers. Each reveals the many meticulous steps it takes to bring Loewe’s iconic designs to life.
Loewe’s ‘Crafted World’ will run at the Shanghai Exhibition Centre from 22 March to 5 May 2024 before travelling worldwide. Entrance is free, so consider adding this to your itinerary if you’re headed to Shanghai.