Kate Spade Celebrates The Dakota With A Roving Bus Pop-Up

Kate Spade’s style is synonymous with joy, colour and exuberance. So what better way to celebrate the launch of its latest Dakota bag than with a bright and fun roving bus pop-up?

Happening from 31 August to 16 September, the roving bus will pop up at four locations across Singapore. Wearing Kate Spade's iconic green, complete with black and cream stripes and polka dots, you can’t miss it. The brilliant bus makes its first stop at Plaza Singapura’s outdoor plaza.

PHOTO COURTESY OF KATE SPADE

The eye-catching bus, alongside matching outdoor seating that’s perfect for #OOTDs, invites you to embrace the idea of a city adventure through experiential elements. This includes an interior wall of art frames featuring the new assortment of Dakota handbags.

PHOTO COURTESY OF KATE SPADE

Marking the brand’s 30th anniversary, the Dakota blends classic and contemporary design seamlessly. Embodying clean, geometric lines and modern iconography, the timeless shoulder-bag style also features a distinctive detail. This is a new sculptural logo hardware inspired by New York, the original home of the brand.

The fun continues onboard the bus. Firstly, create your very own work of art on a digital AI interactive screen. Then play a digital game to redeem a speciality iced matcha latte or matcha yuzu from Matchaya Singapore. The top scorer also stands a chance to win a handbag at the end of the pop-up!

After its Plaza Singapura stop, the bus will visit SMU’s Li Ka Shing Library from 4 to 6 September, before heading to PLQ Plaza from 7 to 9 September. Finally, it will grace Westgate’s main courtyard from 14 to 16 September.

While the Dakota won’t be available for purchase at the pop-up, you’ll be able to check it out at Kate Spade stores. Priced at SGD640 to SGD860, the bag comes in a variety of finishes and shades for every mood. The perfect companion for all your city adventures, yes?

For more information, do visit KATESPADE.com

PHOTOS COURTESY OF KATE SPADE