Swatch Goes Square To Celebrate Their 40th

Swatch What If? Square Watch CapsulePHOTO COURTESY OF SWATCH

After years of creating bestselling round watches, the Swiss watchmaker is making new waves. This time, Swatch introduces an all-new square watch that draws inspiration from a 1982 prototype. It marks a significant milestone as the brand celebrates its 40th anniversary with a game-changing collection called What If?

Each What If? square watch showcases Swatch’s signature BIOCERAMIC. This innovative combination of bio-sourced components and ceramic powder forms an ultra-resistant material for everyday wear. Measuring 33 mm by 33 mm, a bio-sourced edge-to-edge glass case encapsulates the perfectly square timepiece.

Swatch What If? Square Watch CapsulePHOTOS COURTESY OF SWATCH

Other features include glow-in-the-dark hands, as well as the day-date window at the three o’clock mark next to the crown. On the back, a unique dial pays tribute to one of the first Swatch watches (the GENT) from 1983. Last but not least, prepare to admire the new integrated bio-sourced strap with a tonal finish to match the watch case.

Now available for pre-order, the What If? square watch comes in four colours: Beige (with a blue dial), Black, Green and Grey. Priced at SGD150 each, shipment is slated to begin from 1 August after the official launch date. Who else is ready to make the switch to a square Swatch watch?

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