Louis Vuitton’s Pacific Chill Is Inspired By L.A.’s Wellness Culture

If a scent could reflect Los Angeles’ renowned wellness culture and chill vibe, it would probably smell like Louis Vuitton’s latest fragrance, Pacific Chill. The detox-oriented cologne that puts mindfulness first is the fifth scent in the maison’s collection of California-inspired fragrances.

Like others in the line, the aromatic fruity cocktail is the creation of master perfumer Jacques Cavallier Belletrud. Multimedia artist Alex Israel also returns to provide the artwork and packaging design. Their inspiration comes from the city’s wellness lifestyle, in particular a detox green juice the two had there one morning.

PHOTO COURTESY OF LOUIS VUITTON

Similarly, Pacific Chill aims to capture nature’s vitality, rally the senses and open the mind for a detox-like effect. So it features ingredients that you might find in a vitamin-packed juice. Think vibrant blackcurrant, amplified by aromatic herbs including basil and peppermint, plus a carrot seed note with creamy, velvety accents.

All in all, a serene cocktail to soothe the soul, an impression the green and blue gradient glass bottle reflects. The whole package is an ode to the green hillsides and blue sea and sky along the southern California coast. Priced at SGD435 for 100 ml, the Pacific Chill cologne is now available at Louis Vuitton boutiques and online.

For the full experience, house it in the Travel Case (SGD1030), which features a So-Cal land-and-seascape painting on monogram canvas. The genderless concoction is also available in a 200 ml size at SGD645.

For more information, do visit LOUISVUITTON.com

PHOTOS COURTESY OF LOUIS VUITTON