Coach Celebrates The Tabby With An Ice Cream Van Pop-Up



 To celebrate the delectable Tabby bag, Coach will have an ice cream van appearing in multiple locations across Singapore. If you happened to be at Discovery Walk at 313@Somerset on Friday, you may have spotted the bright pink van at its first location. It will also head to Paya Lebar Quarter and Singapore Management University, before finally ending at Bugis+ on 26 March.

The eye-catching van showcases the words ‘The Coach Tabby Shop’ and an oversized Tabby bag in a matching pink hue. Alongside, a pushcart of puffy bags and a dedicated ‘COACH’ bench invite you to pose and capture your #OOTD. Now, that’s not all, because there are two more components awaiting your participation.

Firstly, scan a QR code to take the Tabby personality quiz. Answer seven questions to redeem one of four ice cream flavours (Evergreen Matcha, Honey Lavender, Strawberry Dreams and Yuzu Mango Tango) created by the team from Inside Scoop. The colours of the ice cream, two flavours of which are also pop-up exclusives, take inspiration from Tabby bags.

You also take home a set of Coach stickers if you share about ‘The Coach Tabby Shop’ on social media. Just tag your posts #InMyTabby and #CoachNY. All you have to do is head to one of four locations this March to find out more. The van visits PLQ Plaza from 17 March to 19 March. Afterwards, it will grace the driveway at SMU’s Li Ka Shing Library on 21 March and 22 March. Finally, it will station itself at the outdoor space along Victoria Street outside Bugis+ from 24 March to 26 March.

Remember to save the dates and don’t miss out! In case you were wondering, no merchandise will be on sale at the pop-up. It’s purely so you can have fun with the pink van and take lots of photos and videos while enjoying ice cream. If you’d like to check out the Tabby bag, just head to any Coach boutique islandwide.

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