PHOTO COURTESY OF & OTHER STORIES
Good news for those who’ve been travelling abroad to get your & Other Stories fix since it first launched in 2013. The cult-favourite Swedish H&M sibling has finally landed in Singapore, making ION Orchard (03-24) its new home. Its first Southeast Asian outpost sprawls across 560 sqm, offering a comfortable shopping experience and endless styling choices.
PHOTO COURTESY OF & OTHER STORIES
Within, you’ll find everything you need to create a full look. This includes a diverse selection of ready-to-wear, bags, shoes, accessories and beauty products. The current summer collection is full of arty patterns and vivid blooms. Vivacious colours like fuchsia, tangerine and metallic emerald green bring the brand’s stories to life.
PHOTO COURTESY OF & OTHER STORIES
Its warm yet contrasting interior is an extension of the brand’s three design ateliers, Los Angeles, Paris and Stockholm. At the same time, it draws inspiration from the creative environment in Singapore. Look forward to a mix of marble, brass and birch materials in the brand’s furniture and décor. In other words, lots of OOTD-worthy spots and mood-board walls.
The brand has also partnered with local visual artist Ginette Chittick as part of its in-store artist residency collaboration. Keep a lookout for selected artworks, which explore the realms of fashion, art and textiles, showcased throughout the store.
Curious? Head on over to & Other Stories that is now open from 10am to 10pm daily. Psst! A second Singapore store coming soon in 2023 is already in the works! #happyshopping
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