PHOTO COURTESY OF FURLA

Furla has made its foray into the beauty universe with its first fragrance collection that’s all about its Italian roots. Right off the bat, its pastel-coloured bottles shaped in the form of the brand’s distinctive arch logo will catch your eye. The joyful and colourful hues recall the shades of the brand’s palette, and its arch design is inspired by none other than the unmistakable arch-shaped door of the Fondazione Furla building in Bologna.

The collection is made up of five EDPs, each representing a Furla woman with names recalling personalities. Each scent features a floral facet that’s rounded with harmonious notes of sparkling citrus, juicy fruits, musk or sandalwood for balance. 

For starters, there’s Magnifica, a musky-floral that’s a joyful shower of mandarin, blue lavender and peach, sensually enlaced with rose and jasmine, with a long-lasting trail of sandalwood and vibrant musks. If green-floral juices are your thing, opt for Irresistibile that revolves around white camelia, tuberose, lily-of-the-valley and orange flower or Favolosa with its unforgettable blend of fizzy grapefruit and green mandarin, with a voluptuous floral heart of magnolia and peony. 

Next up, fruity-floral Romantica that’s a sophisticated cocktail of blackcurrant, davana and peony, with a velvety dry-down of vanilla and creamy sandalwood that will leave your senses mesmerised. Lastly, there’s Preziosa, an oriental-floral fragrance that opens with pleasantly unexpected notes of saffron and pink pepper, which lead to a heart of rose and geranium, and an extraordinary trail of elegant vanilla and suede.

Priced at SGD67 for 30 ml and SGD132 for 100 ml, the new fragrance collection is now available at Furla boutiques. Or if you prefer to shop online, you can cart out online via Isetan and TANGS.

For more information, do visit FURLA.com

PHOTO COURTESY OF FURLA