Chanel Beauty is bringing more colour and shine to light up your smile with a new generation lipstick, Rouge Coco Bloom. And what sets it apart from the brand’s other lipstick creations is that this formula offers hydration and plumping, along with intense long-wearing colour and more shine, all in a single swipe.
At first glance, you’ll notice that the regular sleek black case now features an elegant silver ring instead of the usual gold, reflecting the mirror-like finish of the lipstick. It is also topped with a transparent cap, presented with the signature interlocking CC logo, to reveal the intense glow and hue within. Another point worth noting is that the stick rotates more slowly as the twisting system has been deliberately slowed down for both flawless application and the sheer beauty of perfect motion.
The formula itself took 3 years and over 140 tests to perfect. During that time, they developed an exclusive two-phase technology that secures colour for long-lasting wear and delivers plumping power as well as shine, for a finish that will light up the complexion. Thanks to a high concentration of micronised pigments and a film-forming agent, colour instantly clings to lips and will stay on for up to 8 hours. And with the addition of glossy oils as well as lip-loving ingredients, it naturally enhances the lip shape and keeps the pout hydrated and comfortable.
Priced at SGD54, Rouge Coco Bloom comes in 20 deep, vibrant shades from a combination of soft nudes and ebullient pinks to powerful reds and magnetic plums. The good news? They will be made available at Chanel’s Fragrance & Beauty Boutiques from 26 March 2021 and at counters from 7 April 2021.