IMAGE: CHANEL

2016 was the year Chanel reinvented the matte lip with Rouge Allure Ink, a liquid lip colour offering luminous colour with a velvety formula and comfortable finish that didn’t leave the pout feeling dry or tight. Fast forward to today and Chanel is gearing up to take its matte effects and bold colour to new heights with a new Rouge Allure Ink Fusion, the brand’s first long-wearing, ultra-matte lip colour that offers the same comfort while bathing lips in intense colour and a waterproof finish that lasts for up to 8 hours.

For starters, the velvety-matte shade offers the perfect balance of potent colour and lip-loving benefits. Each shade is infused with a high concentration of ultra-fine pigments for vibrant and intense colour, while the formula is laced with an antioxidant blend of Sappan wood and vitamin E to keep lips soft, silky and protected.

IMAGE: CHANEL

Sitting in an elegant frosted glass tube, the creamy liquid, infused with a blend of polymers and gels, glides on smooth to evenly coat lips with a single swipe of the curved, foam applicator. The silky veil sets to a smudge-proof finish that won’t fade or feather. And because it is enriched with soft oils, the formula fuses with lips to create a makeup-free sensation and softens lines instead of having colour sink into them.

Priced at SGD52, you will be able to find the new Rouge Allure Ink Fusion in 12 different colour options, including a limited-edition 814 Coral Peach hue. The good news? The liquid lip colours are now available across all of Chanel’s Fragrance & Beauty boutiques and beauty counters across the island.

IMAGES: CHANEL