Personalisation has been huge lately, with everyone getting in on the game, offering everything from shoulder slings you can buy separately, to preselecting the graphics you want on your bag before it gets made, to changing your bag’s top handle if you so choose. And then there’s Coach who’s spearheading one of its latest campaigns that’s known as #CoachCreate.
With the launch comes two all-new sections dedicated to the art of accessorising and personalising. The first is simply known as Accessorise It, where customers will be able to give their favourite Coach bag an extra edge with all-new bag straps that will be made available, as well as a slew of bag charms available in-store for you to choose from.
The second, known as Personalise It, allows shoppers to further personalise their bags through Coach’s in-house monogramming service. This can be done on special complimentary leather hangtags that you can stamp initials on, or add your favourite icon(s), and yes, there are 100 different stamps that you can choose from. And it is also worth knowing that before everyone started offering monograming services, Coach has been doing this since way, way back.
#CoachCreate is now available across all Coach boutiques in Singapore, with craftsmanship and monogramming carts armed with a leather specialist on hand to provide advice on #CoachCreate’s various services.