PHOTO COURTESY OF LEVI'S
Medicom Toy’s BE@RBRICK consistently ranks high on the list of must-haves in the world of collectible toys. The teddy bear-shaped figurine also appeals to fashion collectors, with limited editions costing top dollar at auctions and resale platforms. Like the Coco Chanel 1000% BE@RBRICK that the late Karl Lagerfeld designed, for example.
A canvas for artistic expression, BE@RBRICK’s latest drop features a refreshing collaboration with Levi’s. By reviving 1940s banner prints from the denim specialist’s storied archives, this collection turns collectible figurines into nostalgic time capsules.
Firstly, the showpiece is a 1000% figure wearing miniature Selvedge 501 jeans. Crafted at Levi’s Eureka Innovation Lab in San Francisco, the 70-cm-tall figure comes with special-edition packaging with matching vintage graphics.
The Levi’s®️ x BE@RBRICK collaboration also extends to a 3-piece set. This comprises one 400% and two 100% figures donning matching archival prints. The all-over motif forms a bold tapestry of vintage advertisements, creating a visual narrative that will resonate with collectors and denim enthusiasts alike.
Launching worldwide from 21 March, the Levi’s®️ x BE@RBRICK collaboration is a fusion of art and fashion, celebrating nostalgia through collectible toys. Aside from a retail drop at Levi’s ION Orchard boutique, the collectible figures will also be available online at a dedicated microsite.
