PHOTO COURTESY OF GUCCI
Gucci has appointed Jin of K-pop sensation BTS as its latest global brand ambassador. The singer-songwriter, who previously wore Gucci on several occasions, shared, “Gucci is an iconic brand with a long-standing heritage and modernity. It is meaningful and thrilling to be part of such a house.”
And it seems the feelings are mutual. As creative director Sabato De Sarno said, "I am very excited to welcome Jin as global brand ambassador. His warm and kind personality is truly magnetic, and his style is simply unique. He is a generous and extraordinary artist who is able to move people with his music, which makes us even more honoured to share this journey with him.”
The 31-year-old ‘The Astronaut’ singer debuted with BTS in 2013. Since then, the K-pop band has won multiple awards globally and made history as the first Korean artists to top the Billboard Hot 100 chart. The first of his group to be discharged from South Korea’s mandatory military service in June, Jin was also a torchbearer at the 2024 Paris Olympics.
Following his appointment, Jin will represent Gucci across a range of initiatives and events showcasing the house’s innovative spirit. Captivating and inspiring collaborations may be in the works too, so be sure to keep your eyes on the horizon.
