PHOTO COURTESY OF TUMI
What do Tumi’s beloved Tegra-Lite and Alpha Bravo collections, and its global brand ambassador Son Heung-Min, have in common? Both have demonstrated strength and resilience throughout the years. And they also star in the new Made For Moments That Make Us campaign for fall 2024.
Lensed by docu-style filmmaker WARD and Korean photographer duo JI + DOH, the campaign offers a peek into Son’s second home. In the renowned Tottenham Hotspur Stadium, the pro footballer displays the discipline needed to succeed, with the latest Tumi designs by his side.
The sleek Tegra-Lite luggage collection weaves seamlessly into Son’s fast-paced life. It is crafted from Tegris, an exceptionally lightweight material used in lifesaving armour, race cars and professional athletic gear. The long-lasting build also makes it a sustainable choice. Prices range from SGD1500 for the Expandable Carry-On to SGD2040 for the Extended Trip Expandable Packing Case.
PHOTO COURTESY OF TUMI
Son also totes the Alpha Bravo collection of hyper-functional bags. Utilising recycled materials transformed into durable ballistic nylon, the bags maintain their signature strength while protecting the planet and your belongings. Prices range from SGD380 for the Response Travel Kit to SGD1870 for an Extended Trip Expandable 4 Wheel Packing Case.
This campaign is a timely reminder that Tumi creations are not only packed with function and designed with purpose. They are also built to endure and yes, Made For Moments That Make Us.
For more information, do visit TUMI.sg
PHOTOS COURTESY OF TUMI
