Jennie Is The New Muse Of Chanel’s Première

Chanel Première Édition Originale WatchPHOTO COURTESY OF CHANEL

Chanel ambassador and BLACKPINK member Jennie Kim is back with a new campaign for the French fashion house. This time, she joins Lily-Rose Depp as the new muse for the Première Édition Originale watch.

In the new campaign directed by Inez & Vinood, Jennie is captured at the Ritz Paris on Place Vendome with the Première Édition Originale. The stylish timepiece is a reissue of the very first Chanel watch that launched in 1987.

Chanel Première Édition Originale WatchPHOTO COURTESY OF CHANEL

Worn like a piece of jewellery, the timeless style takes inspiration from many house codes. Its distinctive lines evoke the stopper of the legendary N°5 fragrance bottle, while its chain interlaced with leather echoes the chain of classic Chanel handbags.

The watch also reflects the maison’s two signature colours of black and gold. This includes the crown with an onyx cabochon set within, as well as its emerald-cut bevelled crystal that rests on a black lacquer dial with golden hands and no numerals. The latter detail further showcases the spirit of freedom and audacity that’s unique to Chanel.

The Première Édition Originale is now available at Chanel’s Watches & Fine Jewellery boutique and fashion boutiques in Singapore. 

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