PHOTO COURTESY OF FENDI
Last week, Fendi celebrated the launch of its first Fendi Men’s boutique in Thailand in style. Famous friends of Fendi, including Korean brand ambassador Lee Min Ho, Thai actor Bella Ranee Campen and Filipino artiste Heart Evangelista, were present. Celebrities like Mario Maurer, Dew Jirawat, Blue Pongtiwat, Desmond Tan and Mae Tan also graced the star-studded party wearing the latest Spring/Summer 2024 collection.
Located on the main floor of Siam Paragon in Bangkok, the Fendi Men’s flagship reflects the Fendi spirit of balancing tradition and evolution. Melding Roman heritage with contemporary design, the boutique delivers a truly immersive shopping experience before you even step in.
At the entrance, a façade of ribbed travertine marble greets you with a lightbox showcasing the latest campaign imagery. Then enter the 192 sqm space and luxuriate in its warm, masculine interior. Green Patagonia marble flooring and walls with silver and champagne accents embody the sophistication of the brand’s codes.
At the front of the store, marble shelves and glass display cabinets present neat rows of accessories and bags. Spot icons and new favourites, from Baguette and Peekaboo styles to FF luggage and the new Chiodo backpack. Further within, plush caramel-tone leather and wooden furnishings invite you to discover the menswear and footwear collections.
And because it’s all about the Spring/Summer 2024 collection now, you can try on your chosen pieces in fitting rooms that feature elegant elements of luminous Dover white marble. In other words, the next time you’re in Bangkok, drop by the Fendi Men’s boutique at Siam Paragon.