Celebrate Summer With La Collection Privée Christian Dior’s New Dioriviera



You surely know about feminine classics like J’Adore and Miss Dior that distil the magic of Dior.

But did you know about a private fragrance collection inspired by the heritage of the French maison? La Collection Privée Christian Dior is a spectrum of niche perfumes that feature the most precious ingredients and beautiful flowers. There are a total of 23 scents, each coloured by the emotions they embody and the notes that form them.

To allow the mesmerising hues to shine through, they are presented in minimalist round glass bottles with magnetic black caps. The collection spans across five fragrance families, comprising fruity floral, light floral, floral, sensual, as well as oriental.


The latest addition to the fruity-floral family is none other than Dioriviera. Composed by Parfums Christian Dior’s perfume creation director Francis Kurkdjian, it’s a rendezvous with the south of France. A dazzling blend of fig and rose, the casual, modern beauty recalls the southern sun, May roses in bloom and the warm breeze through the fig tree leaves, and conveys the love affair between Christian Dior and the French Riviera.

Till today, artisans produce all La Collection Privée Christian Dior fragrances by hand, in accordance with the strictest respect for tradition. Furthermore, the final quantity is dependent on the availability of the required rare ingredients. Hence, there’s no telling how many bottles of your favourite scent are available.

With factors like rarity, quality and production coming into play, prices range from SGD215 for 40ml and SGD435 for 125 ml to SGD645 for 250 ml. And if you wish to extend the olfactory pleasure, you’ll be glad to know that the exclusive collection also includes candles, as well as bath and body treats like soaps and body moisturisers.

Discover the entire collection at the La Collection Privée Christian Dior Boutique located at B2-52 ION Orchard. Alternatively, you can shop selected perfumes online via the Dior Beauty e-boutique.

For more information, do visit DIOR.com