PHOTO COURTESY OF FENDI
Marking a monumental 100th anniversary with its fall-winter 2025 season, Fendi looks back at a century of craftsmanship and innovation. Silvia Venturini Fendi, the creative force whose lineage intertwines with the brand’s very fabric, taps into the emotional resonance of the Italian fashion house’s past. Exemplifying this is the exciting return of the Fendi Spy.
Launched in 2005, the OG was more than just another bag. Its distinctive silhouette came in materials from woven leather and FF jacquard canvas to exotic skins. Of course, the defining factor was the coin purse hiding within the foldover flap, truly putting the ‘spy’ in Fendi Spy. Over time, it became a major hit, especially amongst fashion icons like Nicole Richie and the Olsen twins.
For Fendi 100, the Spy returns, not as a carbon copy, but as a thoughtful homage. For this iteration, Silvia Venturini Fendi imparts a deconstructed edge by giving its handles a literal twist. This points to a liberation from rigid forms, instead embracing softness and fluidity. Selected pieces also come in sorbet-inspired shades in a lovely departure from the traditionally earthy or jewel tones.
The importance of the Spy’s resurgence for Fendi’s centenary cannot be overstated. In an era of trend cycles, it now officially joins house icons like the Baguette and Peekaboo. This return not only taps into nostalgia for those who recall its initial reign, but also introduces it to new generations of bag lovers.
Get ready to see more of the new Fendi Spy in the weeks and months to come, starting with Chinese actress and Fendi spokesperson, Tang Yan, who toted its novel twisted handles during her attendance at the 2025 Shanghai International Film Festival.
