Bagaholicbébé: 3 Niche Beauty Brands For A More Sustainable Routine



Are you looking to build a mindful beauty routine that’s also more earth-friendly? Then you’ll be glad to discover three sustainable beauty brands that just landed on our sunny shores.

The niche labels’ offerings, which prioritise sustainably sourced ingredients and environmentally conscious packing, are an effortless way to kick start your eco-friendly beauty journey.

01 - Aromatica Established by an aromatherapist in 2004, K-beauty brand Aromatica is what sensory beauty is all about. It embraces the mind and skin connection with a mood-boosting line-up of body and hair products. All of which embody the essence of aromatherapy. Its vegan formulas are brimming with sustainably sourced ingredients packaged in recyclable glass containers instead of plastic.

The brand is now available at Sephora Singapore. However, the next time you’re in Seoul, pop by its Zero Station in Sinsa-dong to check out its zero-waste refilling station. Prices range from SGD22 for its Rosemary Root Enhancer to SGD44 for its Serene Body Wash. Crowd-favourites include the Ritual Hair Oil Lavender & Patchouli (SGD33) and Serene Lavender & Marjoram Body Oil (SGD39). Both effortlessly transform your bathroom into a spa. AROMATICA

02- Ayuna For this eco-luxury Spanish skincare brand, less is significantly more. Its name translates to ‘fasting’ in English, which echoes the concept of topical fasting. This means that its products are all about simplifying your routine. And it does so by nourishing the skin with only the fundamental ingredients needed to achieve maximum performance. Its cult-favourite formulas combine advanced biotechnology with botanical ingredients that are sourced naturally, sustainably and ethically.

Prices range from SGD79 for an artisan soap to SGD329 for the Vitamin D Nectar serum. Not sure where to start? Then be sure to check out its hero Cellular Oil (SGD279 for 30 ml). This serum-in-oil triggers the skin’s cellular rejuvenation cycle. Ayuna is available at Freia Aesthetic. AYUNA

03 - Melixir Skincare Meet Korea’s first-ever vegan beauty brand that offers gentle plant-based skincare rooted in Korean beauty rituals. All its products, from lip care and body care to skincare, are created with the planet in mind. Formulas utilise EWG Safe Grade plant-derived ingredients, including its signature blend of green tea, bamboo and agave extracts.

To minimise impact on the environment, it also prioritises sustainable packaging and uses the least amount of material possible. Prices range from SGD21 for its must-try Vegan Lip Butter in 12 shades to SGD80 for the Vitamin C Hydration Cream. Now available at Sephora and online. MELIXIR SKINCARE

For more information, do visit the brands’ respective sites