IMAGE: LA PRAIRIE
In its quest for eternal beauty, La Prairie has given one of the world’s most luxurious skincare ranges, its Platinum Rare collection, a makeover. The line is famed for its cutting-edge technology, exceptional performance and the use of platinum, a precious metal born out of a collision of two neutron stars in a distant corner of the universe, which hurtled to earth in a meteor shower more than some 3.5 billion years ago.
IMAGE: LA PRAIRIE
With prices starting from SGD1510, what goes into the newly revitalised formula that addresses all signs of ageing? For starters, you’ll still find the Swiss beauty brand’s patented Exclusive Cellular Complex sitting at its core to give new life and energy to skin cells, while infusing it with essential nutrients to protect skin from stress factors and give it a rejuvenated appearance.
Then there’s the fresh addition of the Platinum Multi-Peptide that elevates the art of rejuvenation to its pinnacle. While the previous platinum peptide mainly aided the activation of collagen production, this new complex was specially developed for this collection to go beyond to trigger rejuvenation and also strengthen skin barrier and improve its moisture balance.
And to reflect the sheen of the precious metal, all formulas come in amethyst-hued creations with the addition of sublime platinum-coloured details. To further elevate the experience, these are housed in platinum-coloured boxes that echo the codes of haute joaillerie.
Though the formulas have been reinvented, everything you love about the velvety, shimmering textures and delicate signature fragrance have both been preserved. As you wind down and immerse yourself in the art of rejuvenation for some for some major pampering, you can also consider turning on the Time Suspended Spotify playlist that was specially curated by celebrated contemporary composer Max Richter for the launch, to complete your experience.
While the price tag may be the only hurdle, take comfort in knowing that the prices have remained the same even after the reformulation. The Platinum Rare Haute-Rejuvenation Eye Elixir (SGD1510 for 15 ml), Eye Cream (SGD1510 for 20 ml), Elixir (SGD2010 for 30 ml) and Cream (SGD1510 for 30 ml or SGD2340 for 50 ml) are now available at all La Prairie counters. For skin that can disrupt the rules of time just as platinum can, you know just where to look.
IMAGES: LA PRAIRIE