Chanel Fine Jewellery: Bouton de Camélia


Mademoiselle Gabrielle Chanel was always about breaking barriers and challenging conventional notions of her time. One who enjoyed taking inspiration from what the men wore, she took tweed that was traditionally a fabric used by the menfolk and made jackets she herself would wear. There was also the use of jersey, typically used for men’s underwear, transformed into comfortable and functional dresses.

Similarly, the camellia was a flower that was actually worn on the lapels of men, a flower that she chose to represent Chanel for its simplicity and symbol of independence. Today, that now iconic bloom has grown to become one of Chanel’s signatures, especially noted in its fine jewellery collections with the Bouton de Camélia. And in 2019 there are two new lines, breaking the boundaries in terms of size, with the biggest (Pétales de Camélia) and smallest (Extrait de Camélia) added to its existing collection.

The all-new Pétales de Camélia comes in 18K yellow gold and features an elegant cut-out pattern curved to follow the lines of the body that’s totally alluring. Available in two ring styles (SGD10,700 and SGD13,550 for the curved) and a necklace (SGD12,750) for now, all pieces come with a single diamond set in the middle that gives it added brilliance radiating from amongst the petals.


Extrait de Camélia, on the other hand, are petite jewellery pieces that come in gorgeous 18K pink gold, meant to be worn daily for that added touch of luxury. The petals form a beautiful camellia floral pattern that is also finished with a single diamond in the middle. Available in a ring (SGD3300) or pendant (SGD3600), as well as ear studs (SGD6800) and dangling earrings (SGD7550), the Extrait de Camélia collection is perfect for discerning individuals who are looking for something discreet yet luxurious all at once.

And with the #CaméliaCollection pieces now available at Chanel’s Fine Jewellery Boutique at Takashimaya Shopping Centre, all that’s left is for you to head down and find out more about the precious bloom that once captivated Chanel.


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