Tiffany & Co.: Fall 2017 Campaign


Which of these 6 personalities can you identify in Tiffany & Co.’s latest Fall 2017 ad campaign? Titled ‘There’s Only One’ , the campaign isn’t about singling out your favourite individual, but rather celebrates each and every one’s individuality and self-expression. Personalities that come from different walks of life bringing forth their creative individuality and signature styles.

Led by Creative Artistic Officer Reed Krakoff, whose creative vision shines through in his very first campaign for the house of Tiffany, and shot by fashion photographers Inez & Vinoodh who are famed for their avant-garde portrait shots, each image captures the beauty of the iconic Tiffany & Co. pieces that’s worn on the different personalities.

There’s actress Elle Fanning pulling off multiple Tiffany Keys with utmost ease and style. Then there’s multi-disciplinary actresses and singers Janelle Monae and Zoe Kravitz both showcasing pendants from the Return To Tiffany collection as well as multiple pieces from the latest Tiffany HardWear designs; there are new bracelets, earrings, even stacks of rings.

Moving over to American supermodel Cameron Russell, we see Tiffany T rings and Elsa Peretti’s Diamonds By The Yard, while musician Annie Clark is rocking (quite literally) the Tiffany Victoria. Last but by no means least, the only man in the series, famed dancer David Hallberg attaches the Schlumberger’s Bird On A Rock clip over on his left lapel, proving that Tiffany & Co. is clearly not just for the ladies and often can be worn in the most unexpected of ways.

And as the brand gears up to celebrate 180 years of history, it’s clear why the label famed for its many iconic Tiffany pieces has done well consistently for almost two centuries. Because when it comes to everyone’s go-to for fun and fine jewellery pieces alike, there’s only (this) one.

Images: Tiffany & Co.

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