Prada F/W17 Etiquette Collection


If you find this blue label on Prada’s latest bag series particularly familiar, you’ve definitely got a keen eye for details. Commonly found in Prada’s RTW pieces, the label (or etiquette in French) makes her debut on this F/W17 collection of bags, SLGS and accessories. Sewn on like a garment label that’s prominent on the black calf leather exterior, not only is this blue tag distinct on the outside, look within the bags and you’ll find that the label complements the powder blue suede lining beautifully.

While Prada’s entire Etiquette line will be made available in a variety of colours in fabric, leather and exotic skins, we are focussing on the black glacé calf leather bags and SLGs today: specifically the tote, shoulder bag, zip pouch, long wallet and credit card holder, which we’ll get to in a bit.


The tote and shoulder bags come with pewter metal studs on the exterior, and are finished with interior pockets and zippered compartments so you don’t have to worry about getting an extra bag organiser. Just slot them within the necessary pockets and you’re good to go. The tote comes in a size that’s handy for work, without looking overbearingly huge at 28 cm by 20.5 cm, and you can sling it over your shoulder or tote it on your hand for two different looks. The other might be labelled a shoulder bag, largely due in part to its detachable leather strap that comes with a padded shoulder patch, but it’s more of a small sling bag if you ask us. Coming in at 23 cm by 15 cm, it is as cute as it is functional.

Now if you’re looking for something smaller, take a look at the SLGs that are full of surprises within. Open the long wallet (18.7 cm by 9.5 cm), and you’ll find the makings of a classic Prada wallet interior, and it comes with an extractable badge holder. The credit card holder (15 cm by 9.5 cm), on the other hand, comes with an extra cardholder within that you can take out and slot within your pockets for those easy tap-and-go days into office or zipping in-and-out of MRT trains. Then there’s the zip pouch, a handy companion that you can use as a lunch pouch, to hold your makeup or even as a small evening clutch that isn’t overly fussy.

Cool, most definitely functional and something new from this storied Italian house, head on down to Prada boutiques today where you’ll find the Etiquette collection available now.

Images: Bagaholicboy & @walnutcrust

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