PHOTO COURTESY OF PRADA
Prada unveils its newly transformed boutique at Paragon, expanding the retail space across two levels spanning more than 1,200 sqm. The duplex store serves as a one-stop destination for the Italian fashion house’s extensive universe. Ready-to-wear for him and her, leather goods, footwear, accessories and even fine jewellery all sit under one roof.
PHOTO COURTESY OF PRADA
Expansive windows maximise natural light throughout both floors. On the ground level, black-and-white chequered marble flooring pays homage to Prada’s first boutique in Milan’s Galleria Vittorio Emanuele II. Green walls accented with sleek black metal framing complete the setting. Meanwhile, an internal façade wrapped in Prada’s signature triangle motif introduces a contemporary edge in shades of green.
PHOTO COURTESY OF PRADA
A central black staircase then leads to the newly added upper level of Prada’s refreshed Paragon boutique. Green walls and a massive integrated LED screen flank the ascent. Upstairs, four private rooms not only offer a more intimate way to explore the latest collections. These dedicated spaces also showcase exclusive pieces from the fashion house’s fine jewellery line.
The expanded Paragon boutique further solidifies Prada’s long-standing presence in Singapore. With its two-storey format and private shopping suites, it sets a fresh benchmark for luxury retail on Orchard Road.
