PHOTO COURTESY OF PAÑPURI
For decades, alcohol has served as perfumery’s invisible backbone, creating a fine mist and helping notes diffuse while keeping formulas shelf-stable. Yet as fragrance increasingly intertwines with skincare and wellness, a new generation of scents is proving otherwise. Thai fragrance and holistic wellness brand Pañpuri launches its first alcohol-free fine fragrance line, Care Eau de Parfum.
PHOTO COURTESY OF PAÑPURI
Instead of alcohol, the collection uses organic aloe vera water infused with rice-derived vegan ceramides. This water-based formula supports the skin barrier while delivering a soft, long-lasting scent that lingers for up to eight hours. The crystal-clear liquid is lightweight, non-sticky and suited for pulse points, hair and body alike. Each fragrance also adheres to Pañpuri’s ZeroList standard, which excludes more than 7,200 ingredients the brand considers questionable.
Care Eau de Parfum launches in 10 scents, each inspired by a different emotion or memory. The Quiet Between offers a fresh green blend of tomato leaf and galbanum that captures moments of calm and clarity. Whisper Of Sun, meanwhile, pairs yuzu with basil for a bright, uplifting citrus experience. Floral lovers will gravitate towards Not The End Yet, which balances lily of the valley with coriander.
Elsewhere in the lineup, What The Wind Forgot weaves rose and cherry blossom into a soft, nostalgic bouquet. For something warmer, I’ll Stay Until You Sleep combines creamy vanilla with tuberose in a comforting floral gourmand. The Ground Remembers is another highlight that layers hinoki and labdanum into a quietly grounding woody fragrance.
The collection launches in Singapore on 1 August 2026 at Pañpuri Sensorial Boutiques in Takashimaya Shopping Centre and TANGS Orchard. Each scent comes in 10 ML (SGD92) and 50 ML (SGD199) sizes. Every purchase includes a protective drawstring pouch, with select formats paired with a travel case, comb and mirror to extend the fragrance ritual.
With Care Eau de Parfum, Pañpuri makes a compelling case for fragrance that cares for the skin as much as it captivates the senses. For a brand rooted in holistic wellness, the move into alcohol-free fine fragrance feels like a natural next step.
